Google SEO Updates

Every year, Google algorithm change history and for that here we are aware you with the latest SEO techniques.Search engine optimization (SEO) is the process of diverting more traffic towards a website or a web-page using white-hat techniques so as to affect its visibility in a web search engine’s organic results often referred to as “natural”, “organic”, or “earned” results. And as everyone has a quest for bringing their own website in the top results, it is leading to a very serious problem. People are nowadays using unfair means like duplicate content, keyword stuffing, , irrelevant links, etc. Therefore there is a great need for tools that help in cutting out the fraud ones and bringing those websites on top which follow Google Webmaster guidelines strictly.

Some of the tools and their updates provided by Google are:

Google Panda update: This update was first launched on Feb 24, 2011, and was used as a filter. It was then officially incorporated into the core algorithm in January 2016.

Points undertaken by this update are:

  • This update restricts the usage of same keyword on multiple pages.
  • Too many outbound links and keyword stuffing is not appreciated.
  • It is used to detect duplicate or thin content and does the plagiarism check for the same.

Google Top Heavy update: This update was launched by Google in January 2012 as to steer clear of sites that were “top heavy” with advertisements. So, sites that provide a poor user experience by overloading it with ads and have comparatively less content are greatly affected by this change. The only way to prevent your site from losing the rankings is to keep your “ad to organic ratio” either same or less than what you see in Google’s search results.

Google Penguin update: This update was first introduced in April 2012 to catch the websites that are spamming Google’s search results. Those people are greatly affected by this SEO update from Google who contravene with the Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices.

Google Pirate update: This update by Google was propelled on August 12, 2012. As understood by the name itself this update helps in detecting the pirates. The pirates who are having a number of copyright infringement complaints against their web pages need to be aware of this tool. The complaints against any web page are further evaluated by DMCA and then only an action is taken.

Google EMD (Exact Match Domain) update: This update was launched by Google in September 2012. It is a filter used by Google to prevent low quality sites from positioning noticeable in the web search results just on the grounds that they have relevant words that match the search terms in their domains.

According to Matt Cutts, “EMD is set to reduce low-quality ‘exact-match’ domains in search results.”

Google Payday update: Google payday loan algorithm was propelled on June 11, 2013. It mainly focuses on spammy queries and is regulated globally.

Matt Cutts former head of the web spam team at Google has explained this update further by saying that this goes after unique link schemes, many of which are illegal.


Google Hummingbird update: Google Hummingbird Update was first set afloat on August 22, 2013. The name ‘Hummingbird’ comes from its aptitude of being “exact and fast.” i.e. instead of breaking the query into keywords hummingbird focuses on the entire phrase and then looks out for the pages which best serve the query.

So the website needs to keep in mind two things:

  • keyword stuffing would be easily recognized
  • long tail keywords are going to be more useful

Google Pigeon update:  This update was first introduced by Google in the year 2014 affecting those searches where the user’s location is key point.

The updates done by Google in this algorithm are:

  • Location now matters more than ever
  • Over-Optimizing your website may create problems for you
  • Stronger domains are more effective

Google Mobile friendly update: Google introduced its first mobile friendly search algorithm on April 21, 2015 so as to promote the mobile friendly web pages in Google’s mobile search results. The websites having poor mobile usability and lack of the mobile version of a page were most affected by this update.

Some other aspects of this algorithm are:

  • Google mobile-friendly testing tool now can access the API
  • Mobile first indexing has begun
  • AMP URLs before App deep link URLs will be shown by Google in mobile results


Google Rank Brain update: This algorithm was first launched by Google on October 26, 2015, and is globally used by Google. This is a machine learning artificial intelligence system that primarily focuses on infrequent queries that are hard to decipher. It helps to find the

According to Google, rank brain is also used to help rank web pages and that this is in fact the third most important ranking factor.

Google Page Rank update: Page Rank is Google’s arrangement of figuring out which pages are most critical in view of them; it is a way of measuring the importance of website pages.

It is basically a link analysis algorithm that works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. As, websites that are important and have relevant content are likely to receive more links from other websites.

Google Possum update: This Google update was first launched on September 1, 2016. The Possum update is a location specific update that ensures that the local search results are in favor of the searcher’s location. After this update those businesses were favored which were closer to the customer’s location.

The main aspects of this update are:

  • Search results are now based on address and affiliation
  • Boost to the businesses that are located on the outskirts of the city
  • Slight variation of the keywords may change the entire search result
  • Location of the searcher is now at priority

Google Fred update: This update was launched by Google on March 8, 2017. It is one the latest Google updates that targets websites with thin content and ad-centered content. Blogs or sites that are created mainly with the purpose of advertising are the key target of this update.

Google Hawk update: This update was released on august 22, 2017. It has a great impact over the local SEO results. The changes made in this update mainly affect the way local search results are filtered. Google tries to avoid having duplicate businesses in the local and the “normal” organic search results.

Google Speed update: This new update by Google will be starting from July 2018. It is used for checking the speed and usability of your site on multiple devices. This update will mainly affect those websites that deliver the slowest experience to the users.

Google has recommended the webmasters to use the new updated PageSpeed report and tools like LightHouse to measure page speed and make improvements.


Leave a Reply

Your email address will not be published. Required fields are marked *