SEO which stands for Search Engine Optimization is a practice of increasing the quality and quantity of traffic to a website which in turn increases the exposure to your brand. SEO is more of a marketing practice where your main target is not people but the right set of people for your business.
Therefore it is very important for you to know what people are searching online, what queries they have in their mind, what keywords they are using to frame those queries, what answers they want, etc. Once you know this data, you will be able to produce a high-quality content that meets the customer requirements.
Why does a website need SEO?
Search engines are a gateway for your website to enter the business. Most of the people go for search engines in quest of information; a majority of web traffic is driven by Google, Yahoo!, Bing and other search engines. Therefore visibility of your website over SERPs (Search Engine Results Page) is very important.
For search engines to find and display your website on SERPs you need SEO as they go deep and deep inside the web pages to deliver the best quality content a user has asked for.
How do search engines work?
Search engines have three main functions on which they operate- indexing, crawling and serving. It searches through World Wide Web for the right content which is termed as indexing, then it stores the content in form of indexes and at last, and at last, serves the data to the users in response to their queries. Through indexes, we can quickly locate and access the data from databases and display the search results on SERPs.
Types of Search Results…
When a search engine displays search results in response to a query, there are two types of search results that are obtained namely Organic/unpaid and paid results.
Organic search results showcase the pages that aren’t paid. These results are the web page listings that most closely match to the user’s query and are influenced by SEO.
Paid results are advertisements that are displayed on the top of a search engine results page. One does not need Search Engine Optimization for these results.
How do search engines make listings of SERP?
In earlier days the relevance of the content only meant finding a content that contained exactly the same words from a query. But now the algorithms have been advanced where to a level where different meaning to the query is determined from the formation of words and then the content is being displayed. If you want to get the deep knowledge about SEO then OYS Infotel offer you summer training in Jaipur that will help you to move your career in the corporate sector.
Ranking and Visibility on SERP
Search Engine Ranking refers to the position of a website in the search engine results page listings. The results are numbered starting from 1 to 10; the higher ranking corresponding to lower number 1 and lower ranking corresponding to higher number 10. Hence a website ranked 1 will be on top of the list with the highest visibility to users.
How to increase the ranking of a website?
The ranking of a site depends on many factors including the usage of right keywords, quality of the content, link building, site speed and performance, meta information, local SEO citations, and many more. One must have profound knowledge and expertise in each of the factors mentioned above so as to increase the ranking of a website.
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